Steven Ketterman

  A safe and reliable event structure begins with a strong understanding of how rigging works, how loads behave, and how to properly assemble the equipment that supports lighting, audio, video, and scenic elements. Among the most widely used structural components in live events is the Box Truss —a versatile aluminum framework designed to deliver stability and support across stages, exhibitions, broadcast studios, and corporate environments. While the Box Trus s is engineered for strength and efficiency, its safe use requires careful planning and a commitment to industry-approved rigging standards. This professional guide outlines the essential safety practices, load-bearing fundamentals, and best-practice rigging methods required for anyone working in staging, production, or technical event execution. Why Safety Standards Matter in Box Truss Installations Rigging safety is not negotiable. Any overhead structure carries the potential for failure if improperly loaded or assembled. A...

  Outdoor advertising has always evolved with technology, but the pace of change over the last few years has been extraordinary. A major part of this shift comes from the widespread adoption of outdoor LED Video Walls , which are transforming how brands communicate in public spaces. Traditional billboards once dominated outdoor visibility, offering massive printed messages that remained unchanged for weeks or months. However, the dynamic nature of today’s marketing and event environments demands far more. This is why outdoor LED Video Walls have become the preferred choice for advertisers, event planners, DJs, musicians, and experiential marketers. Their ability to deliver rich visuals, real-time content updates, and high-impact engagement has caused a dramatic decline in traditional billboard usage. This blog takes a clear, structured look at why outdoor LED Video Walls are replacing billboards faster than most industry experts predicted. Why the Advertising Landscape Is Changing...